Building a Stronger B2B Brand

As consumers, we know the value a brand can have on influencing our purchase decisions. The same is true in …

Uncertainty Necessitates Agility: Stage 4 Solutions Can Help!

So far, 2016 has been a year of tremendous change. From accelerating technology shifts – cloud, IoT and mobility – …

The Impact of Customer Advocates on Revenue

Customer reference marketing and advocacy practitioners work tirelessly to develop customer stories, videos, “snackable” content, and to build armies of …

How IoT is Creating New Opportunities for Marketers

“IoT is a world of interconnected devices and systems that capture and analyze data and improves lives. It creates huge …